This branding concept for TypeCon 2025 takes an unexpected turn by blending the geometric boldness of Soviet-era poster design with the rich cultural backdrop of Morocco. While the visual language borrows from the expressive layouts and typographic strength of historical propaganda posters, a softer color palette — led by dusty rose and muted olive — reinterprets the aesthetic to suit the tone of a type-focused creative conference. Deliverables include a custom logo and a 5-day agenda book featuring speakers, schedules, and sponsors.