JADE PATISSERIE
JADE PATISSERIE
JADE PATISSERIE
A refined visual identity for a modern patisserie, inspired by the elegance of jade.
A refined visual identity for a modern patisserie, inspired by the elegance of jade.
A refined visual identity for a modern patisserie, inspired by the elegance of jade.



ABOUT
ABOUT
ABOUT
Inspired by the elegance and rarity of jade, this self-initiated branding project explores the idea of refined indulgence in a contemporary patisserie setting. The visual identity features a bold wordmark—'Jade' as the primary focus with 'Patisserie' delicately centered below. A custom pattern derived from the logo adds a unique layer to the brand’s aesthetic, blending minimalism with sophistication.
Inspired by the elegance and rarity of jade, this self-initiated branding project explores the idea of refined indulgence in a contemporary patisserie setting. The visual identity features a bold wordmark—'Jade' as the primary focus with 'Patisserie' delicately centered below. A custom pattern derived from the logo adds a unique layer to the brand’s aesthetic, blending minimalism with sophistication.
Inspired by the elegance and rarity of jade, this self-initiated branding project explores the idea of refined indulgence in a contemporary patisserie setting. The visual identity features a bold wordmark—'Jade' as the primary focus with 'Patisserie' delicately centered below. A custom pattern derived from the logo adds a unique layer to the brand’s aesthetic, blending minimalism with sophistication.
DELIVERABLES
DELIVERABLES
DELIVERABLES
Brand Identity Design
Packaging Design
Collateral Design
Brand Identity Design
Packaging Design
Collateral Design
Brand Identity Design
Packaging Design
Collateral Design



















BRINGING THE BRAND TO LIFE
BRINGING THE BRAND TO LIFE
BRINGING THE BRAND TO LIFE
With the visual foundation in place, the identity was extended into real-world applications. Patterns drawn from the logo and a refined color palette helped shape packaging, merchandise, and marketing materials that reflect the patisserie's refined and contemporary personality.
With the visual foundation in place, the identity was extended into real-world applications. Patterns drawn from the logo and a refined color palette helped shape packaging, merchandise, and marketing materials that reflect the patisserie's refined and contemporary personality.
With the visual foundation in place, the identity was extended into real-world applications. Patterns drawn from the logo and a refined color palette helped shape packaging, merchandise, and marketing materials that reflect the patisserie's refined and contemporary personality.

















MORE PROJECTS
Rithik Khared
Rithik Khared
Rithik Khared